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Money for Provision and Clicks for Free

January 2009

Publius Project

François Lévêque recently published a short essay at Publius Project (Essays and conversations about constitutional moments on the Net collected by the Berkman Center).

When I was kindly invited to write a short essay on Advertising and Internet for the Publius Project, Google’s encyclopedia and potential Wikipedia killer, Knol, was not launched, yet. So, I did not have to balance between the reputation to be one of the first European scholar to contribute to the Berkman Center’s new forum and the money from ads incrusted on my post on Knol.Google.com. A hard choice for any economist like me! Anyway, the recent initiative of the firm from Mountain View provides me with a good case to illustrate a few patterns on adds and Internet.

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